Croma to open 101st store in Mumbai on Wednesday

Croma, the electronics chain, will open its 101st store in Mumbai on Wednesday.

The chain, owned by retail chain Infiniti Retail, is one of the pioneers of India’s modern retail revolution, and India’s biggest electronics retail chain.

The store, to be located at Prabhadevi in central Mumbai, will be inaugurated by Ajit Joshi, MD & CEO, Infiniti Retail in the presence of Cyrus Mistry, chairman of the Tata group, which owns Infiniti.

The store will be located in Century Bhavan.

Croma competes with Ezone from Future Retail and Nest from the Videcon group.