Micromax beats Samsung, Apple in Indian Tablet market

Micromax has beaten biggies like Samsung and Apple in the Indian tablet market, numbers for the second quarter, compiled by CyberMedia Research found.

It also found that tablet sales increased nearly eight fold 5.5 lakhs for the three months ended June. The number was up nearly 60% compared to the first quarter of the year (Jan-March 2012).

Micromax led the market with an 18.4% share of the Indian tablet volumes, followed by Samsung at second position with 13.3% and Apple at third position with 12.3% during the 2Q 2012.

RTN would like to remind readers that in terms of revenue, Apple would be far ahead of anyone else simply because its average selling price is likely to be about 30,000 rupees or more. In contrast, Micromax is likely to have an average selling price in the range of Rs 6,500-Rs 7,500.

Samsung recently launched its cheapest new model of tablet priced at about Rs 19,000, but most Indian vendors are selling in the Rs 4,000-Rs 10,000 range.

“The average selling value of the tablets in 2Q 2012 has dropped to little above INR 13,000 from INR 26,000 in 1Q 2012, as a majority of vendors in early 2012 launched their products in the INR 5,000-10,000 price range,” CyberMedia Research found.

Close to 90 vendors launched their tablets till 2Q 2012, it said.

Nearly 80% of the models available had 7-inch displays and nearly 88% ran on Android. Close to half of the models had processor speeds of 1 GHz or more.

“During 2Q 2012, 47.4% of tablet sales were from new entrants in the market with a strong focus on addressing application areas in the Education and Entertainment segments. This trend demonstrates clearly that vendors are positioning their devices at India’s youth,” said Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice.