ZTE launched its Grand S II smartphone, which has similar features to the Xiaomi Mi3 and Mi4, and is also priced very cheap -at just Rs 14,000.
ZTE Grand S2 will be available exclusively on Amazon from December 1.
The ZTE Grand S2 has a 5.5 inch multi-touch, full-HD screen display and comes with the Qualcomm Snapdragon 800 processor with a quad core CPU, supported by a battery of 2500 mAh.
RAM is 2GB, and there is no LTE. It also comes with 16GB internal memory and dual SIM support.
At present, this is the cheapest phone in this category from a foreign brand, though the Micromax A300 Gold is also a available at similar prices.
“The handset has a rear camera of 13 mega pixel and front camera of 5 mega pixel making it a photographers delight. It has a 2GB RAM with inbuilt storage capacity of 16 GB which can be further added with extra 32 GB. The smartphone has an Android OS supported by UI Mi Favor permitting users flawless multitasking capabilities,” ZTE said.
In addition, unlike Xiaomi Mi4 and Mi3 which come with a 5-inch screen, the ZTE Grand S2 comes with a 5.5-inch display.
The move by ZTE is likely to further put pressure on Indian brands and possibly drive them out more and more from the market.
It follows similar launches from fellow Chinese brands such as Huawei, Lenovo and soon, Vivo.
Just last week, Xiaomi launched its Redmi Note priced at just Rs 9,999. Unlike other phones, the Note comes with LTE. However, it is not clear when Flipkart will start selling the LTE version of the Xiaomi Redmi Note, as it will conduct a flash sale tomorrow that will only offer the 3G-only version.
“This is ZTE’s constant endeavor to provide Indian customers with mobility experience which is at par with global standards yet providing features that are unique to Indian market. Our growing customer base is the testimony of Indian consumers increasing trust in ZTE products,”said Yuan Kang, CEO, Mobile Business, ZTE India.
“Our exclusive tie up with Amazon.com one of India’s largest ecommerce businesses will help us reach all our valued customers. We are optimistic about the Indian market and we are working on meeting the high expectations for the Indian consumers.” he added.
ZTE has introduced ‘Hub and Spoke’ model for customer service and these centers are now open in major cities like Bangalore, Chennai, Mumbai, Chandigarh, Pune, Kolkata and Delhi. ZTE has approximately 300 service centers across the country and plans to expand to 600 outlets along with the growth of the smartphone business in India. Additionally, ZTE has tied up with five regional distributors with geographical focus for market expansion.
Sudhir Gaur, Mobile Business Head, ZTE India, said “To reiterate ZTE’s commitment to Indian Market, we have set up almost 300 service centers across the country with the introduction of ‘Hub and Spoke’ model. We want to provide our consumer with the best of service hence this model has been introduced for world class assistance. ZTE Grand S II is the reflection of our plans for the Indian market and this will followed up with more flagship models in the next couple of months.”